How do I gain access or use the investor portal?

CLICK HERE for an Investor Portal guide. The Investor Portal is a platform designed to give you direct access to a complete view of your investments, tax forms, documents, and transaction history.

Where can I find project updates?

Click on the tab at the top of the homepage that says CLIENT PORTAL ACCESS or go to:


How do I use an IRA to invest in Real Estate?

CLICK HERE for a step-by-step process and resource links.

When can I reinvest?

A reinvestment would take place once there is a minimum increment of $15,000 in your account.

How do I update my contact information?

Please fill out the designated change of Information forms below and return via mail, fax or electronic upload listed at the bottom of the form. Please contact us so we can update our database: or (612) 424-8650.

CLICK HERE for Midland change of contact form.

CLICK HERE for Strata communication preference request form.

CLICK HERE for Strata information change request form.

DISCLAIMER: Nothing contained on this website constitutes tax, accounting, regulatory, legal, insurance or investment advice. Neither the information, nor any opinion, contained on this page constitutes a solicitation or offer by Vincent Companies (“VC”), Vincent Real Estate (“VRE”), Vincent Holdings, LLC (“VH”) or its affiliates to buy or sell any securities, futures, options, real estate, or other financial instruments, nor shall any such security be offered or sold to any person in any jurisdiction in which such offer, solicitation, purchase, or sale would be unlawful under the securities laws of such jurisdiction. Decisions based on information contained on this website are the sole responsibility of the reader. The investments and strategies discussed may not be suitable for all investors and are not obligations of VC, VRE, VH or its affiliates or guaranteed by VC, VRE, VH or its affiliates. VC, VRE, VH or its affiliates makes no representations that the contents are appropriate for use in all locations, or that the transactions, securities, products, instruments, or services discussed are available or appropriate for sale or use in all jurisdictions or countries, or by all investors or counter parties. By making available information on the website, VC, VRE, VH or its affiliate does not represent that any investment vehicle is available or suitable for any user. All investments involve risk and may lose value. The value of your investment can go down depending upon market conditions. Fixed income investments are subject to risk including interest rate, credit, market and issuer risk. Alternative strategies involve higher risks than traditional investments, may not be tax efficient, and have higher fees than traditional investments; they may also be highly leveraged and engage in speculative investment techniques, which can magnify the potential for investment loss or gain. BEFORE ACQUIRING THE SHARES OF ANY INVESTMENT BY PURCHASE OR EXCHANGE, IT IS YOUR RESPONSIBILITY TO READ THE PROSPECTUS OR OFFERING MATERIALS. This website is for information purposes only and is not intended to be relied upon as a forecast, research or investment advice. The information on this website does not constitute a recommendation, offer or solicitation to adopt any investment strategy and it should not be relied upon as such. Any opinions expressed on this website may change as subsequent conditions vary. Past performance is no guarantee of future results.

Accredited Investors: An accredited or sophisticated investor is an investor with a special status under financial regulation laws.  In order to qualify as an accredited investor you must meet at least one of the following criteria: At least $200 thousand in gross income for the past two years, $300 thousand for a couple, and the expectation you’ll earn at this level in the current year; or Net worth exceeding $1 million for an individual or couple; or General partners, executive officers, and directors of issuers of unregistered securities. 

Auction Markets: An auction market is a market in which buyers indicate the highest price they are willing to pay and sellers indicate the lowest price they are willing to accept. A trade occurs when the buyer and seller agree on a price.

Blind Pool: A closed-end fund or closed-ended fund is a collective investment model based on issuing a fixed number of shares that are not redeemable from the fund. Unlike open-end funds, new shares in a closed-end fund are not created by managers to meet demand from investors.

Bonds: In finance, a bond is an instrument of indebtedness of the bond issuer to the holders. The most common types of bonds include municipal bonds and corporate bonds.

Capital Markets: A capital market is a financial market in which long-term debt or equity-backed securities are bought and sold. Capital markets channel the wealth of savers to those who can put it to long-term productive use, such as companies or governments making long-term investments.

Common Stocks: Common stock is a form of corporate equity ownership, a type of security.

Correlated/Correlation: When two sets of data are strongly linked together we say they have a High Correlation. The word Correlation is made of Co- (meaning “together”), and Relation. Correlation is Positive when the values increase together, and. Correlation is Negative when one value decreases as the other increases.

Deal Flow: Deal flow is a term used by finance professionals such as venture capitalists, angel investors, private equity investors, and investment bankers to refer to the rate at which they receive business proposals/investment offers.

Demographics: Demography is the statistical study of populations, especially human beings. Demography encompasses the study of the size, structure, and distribution of these populations, and spatial or temporal changes in them in response to birth, migration, aging, and death.

Depreciation: In accountancy, depreciation refers to two aspects of the same concept: first, the actual decrease in value of fair value of an asset, such as the decrease in value of factory equipment each year as it is used and wears, and second, the allocation in accounting statements of the original cost of the assets to periods in which the assets are used.

Direct Ownership: Direct Ownership means ownership by an owner but excluding any such ownership with or through Associates and Affiliates of such owner. The terms “directly own” and “directly owned” have correlative meanings.

Diversification/Diversified: Portfolio diversification means investing in multiple different asset classes and risk levels in an effort to mitigate overall investment risk.

Exchanges: An exchange, is known as a trading exchange or trading venue, is an organized market where tradable securities, commodities, foreign exchange, futures, and options contracts are sold and bought.

Exchange-Traded Funds (ETFs): An exchange-traded fund is an investment fund traded on stock exchanges, much like stocks. An ETF holds assets such as stocks, commodities, or bonds and generally operates with an arbitrage mechanism designed to keep it trading close to its net asset value, although deviations can occasionally occur.

Hard Assets: In finance, a “hard asset” may be real estate, commodities, or energy. For example, gold and silver are regarded as “hard” assets. Other types of raw materials, such as oil, copper, and aluminum. are also considered “hard” assets. Such assets are distinguished from “soft” assets such as stocks and bonds.
Impact Investing: Impact investing refers to investments “made into companies, organizations, and funds with the intention to generate a measurable, beneficial social or environmental impact alongside a financial return”. Impact investments provide capital to address social and/or environmental issues.

Interest Expense: Interest expense relates to the cost of borrowing money. It is the price that a lender charges a borrower for the use of the lender’s money. On the income statement, interest expense can represent the cost of borrowing money from banks, bond investors, and other sources.

Investment Portfolio: An investment portfolio is a basket of assets that can hold stocks, bonds, cash and more. Investors aim for a return by mixing these securities in a way that reflects their risk tolerance and financial goals.

Investment Vehicles: An investment vehicle is a product used by investors to gain positive returns. Investment vehicles can be low risk, such as certificates of deposit (CDs) or bonds, or they can carry a greater degree of risk, such as stocks, options, and futures.

Market Sectors: The term market sector is used in economics and finance to describe a part of the economy. It is usually a broader term than industry, which is a set of businesses that are buying and selling such similar goods and services that they are in direct competition with each other.

Mortgage-Backed Security (MBS): A mortgage-backed security is a type of asset-backed security which is secured by a mortgage or collection of mortgages. The mortgages are aggregated and sold to a group of individuals that securitizes, or packages, the loans together into a security that investors can buy.

Mutual Funds: A mutual fund is a professionally managed investment fund that pools money from many investors to purchase securities. These investors may be retail or institutional in nature. Mutual funds have advantages and disadvantages compared to direct investing in individual securities. 

Non-Correlated: A correlation of 0 means that the returns of assets are completely uncorrelated. If two assets are considered to be non-correlated, the price movement of one asset has no effect on the price movement of the other asset.
Paper Assets: A paper asset is any type of asset that is carried on a balance sheet but cannot be converted into cash quickly or easily. 

Paper Investments: A number of different kinds of popular investments in the United States qualify as paper investments. These include stocks, bonds, mutual funds, certificates of deposits, and money market accounts. Shares of stock are pieces of paper that relate a certain percentage of ownership in a publicly-traded company.

Private Placements: Private placement is a funding round of securities which are sold not through a public offering, but rather through a private offering, mostly to a small number of chosen investors. Generally, these investors include friends and family, accredited investors, and institutional investors.

Real Estate Investment Trusts (REITS): A real estate investment trust (REIT) is a company that owns, and in most cases operates, income-producing real estate. REITs own many types of commercial real estate, ranging from office and apartment buildings to warehouses, hospitals, shopping centers, hotels and timberlands.
Securities: A security is a tradable financial asset. The term commonly refers to any form of financial instrument, but its legal definition varies by jurisdiction.

Shares: In financial markets, a share is a unit used as mutual funds, limited partnerships, and real estate investment trusts. The owner of shares in the company is a shareholder of the corporation. A share is an indivisible unit of capital, expressing the ownership relationship between the company and the shareholder.

Socially Responsible Investing (SRI): Socially responsible investing, or social investment, also known as sustainable, socially conscious, “green” or ethical investing, is any investment strategy which seeks to consider both financial return and social/environmental good to bring about social change regarded as positive by proponents.

Stocks: Stock of a corporation, is all of the shares into which ownership of the corporation is divided. Shares are collectively known as “stock”. A single share of the stock represents fractional ownership of the corporation in proportion to the total number of shares.

Stock Trading: Stock trading, also known as refers to the buying and selling of shares in a particular company; if you own the stock, you own a piece of the company.

Tax-Sheltered: Tax shelters are any method of reducing taxable income resulting in a reduction of the payments to tax collecting entities, including state and federal governments. The methodology can vary depending on local and international tax laws.
Value-Added Investments: Value-add investors seek to generate heightened yields by harvesting untapped revenue potential or creating value through property upgrades. Although the premise has been around for ages, value-add investment is sweeping the multifamily markets.

Volatility: In finance, volatility is the degree of variation of a trading price series over time, usually measured by the standard deviation of logarithmic returns. Historic volatility measures a time series of past market prices.

Wealth Preservation: Wealth Preservation. Wealth preservation involves managing your assets in such a way to ensure that the value of your assets does not decrease or erode. With wealth preservation objectives, the notion of maintaining existing wealth is more important than making more money.


According to Forbes, the vast majority of millionaire investors either made or retain their wealth in real estate. In our experience, the sophisticated and most successful investors elect to invest directly in real estate, not real estate investment trusts (REITs) . REITs give indirect and diluted real estate exposure. Shares represent ownership in the companies invested in real estate, not direct ownership in real estate. REIT investors have little or no knowledge regarding what they actually own and shares trade on the same exchanges as common stocks . They are paper assets, not actual real estate, thus their prices tend to be volatile and  closely correlated with common stocks, and in our opinion they afford no meaningful diversification . Additionally, some REITs don’t invest in real estate at all, but rather mortgage backed securities (MBS) or even other real estate companies.

Direct ownership of specific investment properties offers a potential solution for many investors.  Direct investing in real estate creates ownership of specific properties the investor can visit before and after taking ownership. 

Well-informed real estate investors know the differences between stock trading and direct real estate investing. They may invest in stocks, but according to Financial Planning Magazine, 64% of accredited investors now utilize direct investing or private placements primarily in real estate. Many also use Direct Participation Real Estate (DPRE) – an asset class non-correlated with stocks and bonds – to potentially grow wealth, create income, preserve wealth, and reduce taxes.


Why do so many accredited investors use Direct Participation Real Estate (DPRE)? Unlike paper investments , DPRE investments are hard assets and non-correlated with paper assets like stocks and bonds. Therefore, the results of what that can provide is likely the driving force behind the popularity of DPRE. To reiterate, DPRE investments offer the potential to build wealth, produce income, preserve wealth, and deliver tax advantages.

The key to creating true diversification comes from using fundamentally different kinds of investments, not just different kinds of securities . Limiting a portfolio to different kinds of stocks, for example, may not work because stocks are paper assets that trade in auction markets . Paper assets tend to change in the same direction at the same time – their returns are usually highly correlated – and the auction markets in which they trade amplify price volatility , which often distorts value.

We believe direct real estate investing can help create true diversification in which asset returns change independently. DPRE investments represent ownership of specific investment properties. They are no longer considered “alternative” investments when directly invested in because of the long list of potential benefits they provide. DPRE investments don’t trade in auction markets like the shares of many real estate investment trusts (REITs) and other securities. Rather, investors purchase DPRE in private placements. This is perhaps why 64% of accredited investors now utilize direct investing or private placements to access the real estate asset class.


If we accept the diversification value of real estate, then the next question is: What kind of real estate? We can start to answer this question by ruling out some kinds of so-called real estate investing:

  • Real estate investment trust (REIT) shares are once removed from real estate ownership because REITs don’t involve real estate ownership; rather, they represent ownership of a business that may or may not own real estate.

  • Shares of real estate mutual funds and exchange-traded funds (ETFs) are even further removed from real estate. Fund shares represent ownership in investment companies that buy shares of real estate companies that may or may not own real estate.

  • Flipping real estate and ownership of residential properties like homes and duplexes might offer a suitable investment for some people. However, owners assume all the risks the properties and renters impose. They can also be time-consuming, or the cost of hiring a property manager can diminish or even eliminate positive cashflows.

We believe passive DPRE investments offer more net benefits than the aforementioned. There are many different kinds of DPRE investment properties.  In our opinion, demographic and economic trends favor the growth and income potential of thoughtfully located and designed senior living communities and multi-family apartments. Based on our research and experience, this represents the real estate “sweet spot”. These private placement investment properties can capitalize on the growth of the senior population, cross-generational preference for renting, and a residential supply shortage.

There is another unique aspect and to our knowledge we’re the first to identify it. The senior living space offers opportunities for Socially Responsible Investing (SRI) or Impact Investing . Invest well while doing good. Our aging population needs our help. We believe nothing could be more socially responsible and have more of a positive impact than being part of the solution to our senior living crisis.


All investing imposes risks. This is especially true for investors who try to speculate about future trends.

We reject speculation. Rather, we prefer to capitalize on trends with momentum.

We’ve witnessed and documented certain economic and demographic trends. These trends have history and persistence. We call the three dominant trends a “Trifecta”: The Trifecta of factors positively affecting apartments and senior living.

  • Senior population growth: Growth in the proportion of seniors started years ago. Demographers project a higher senior population than we’ve ever seen.

  • Rising cross-generational demand for renting: More baby boomers, Millennials, and post-Millenials (Generation Z) now favor renting over homeownership. The trend has persisted for a while, and we believe a reversal would be like trying to stop a speeding train.

  • Short supply of rental units: Construction has failed to keep pace with rising demand among the three generations.

To us, using the trifecta to help guide investment decisions is like choosing the escalator to let the trends do the work (instead of choosing the stairs). In our opinion, the trifecta points to direct real estate investments in senior living communities and multi-family apartments. Ownership in these investment properties comes about through direct investing via private placements. We encourage accredited investors to use the experience and knowledge of our real estate investment team to gather all the pertinent information necessary for you to make a full informed and educated decision.


Our analysis of the trifecta – senior population growth, rising cross-generational demand for renting, and a short supply of rental units – leads us to believe opportunity in real estate investing rests squarely with direct investing in 1) market-rate apartments and 2) senior living communities.

Market-rate apartments are rental units free from rent price-control laws or subsidized rents. This kind of investment property appears well-positioned to capitalize on the supply shortage compounded by growing rental demand. If the supply-demand gap persists, we expect it to drive increases in both rental income and the value of multi-family apartment properties.

Senior living communities, like market-rate apartments, capitalize on the trifecta. The greatest impact comes from the demographic trend. The trend is supported by our senior population’s preferences as well as necessity for communities designed to accommodate a range of needs from independent living to memory care. In turn, this segment also provides Socially Responsible/Impact Investing opportunities for those who recognize the need to help solve the growing senior living crisis.

To start your direct investing journey in DPRE, take advantage of the skill and experience of our real estate investment team. We encourage you to learn if and how DPRE might serve your personal investment objectives.


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250 Prairie Center Drive, Suite 335
Eden Prairie, MN 55344
(612) 424-8650

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